Yes, Brian, truthfully, the baseline physics are completely different. The issue is that signal itself is a fluid or plasma effect. running that signal through solidified and crystallized molecular structures like 'solids' is wholly contrary to how the signal itself wants to flow or express it's various and dynamic field conditions.
Running it through a fluid metal, a true fluid, which is free and separate at the molecular level and with high electron mobility at the same time it is charge neutral as relatively possible, means that the signal can express itself more correctly or naturally ...with less noise and less distortion.
More than one person has said that this particular cable added into audio systems makes the single biggest positive change in audio they have ever had or heard in their entire audio careers. This comment came from two different audio equipment distributors who have each been in the audio business for over 30 years.
So yes, there is considerable hype out there in the world of audio, but his is entirely differnent physics at play in this specific case.
One thing for an engineer to try to understand is that all of our basics in electrical measurements are based on the analysis of solids - via solids. Those rules only vaguely apply here and the analysis is so complex that physics cannot yet model what is going on. We (ie, science and maximum possible computer power) only recently managed to figure out how to successfully model a 'single hydrogen atom' structure. So, in essence, the physics of what is at play here cannot yet be modeled. However, we can use good strong intuition, prior experience, and a good mental model of what atomic structure actually is. And atomic structure is not what they taught you in high school.
It is a completely different and dynamic knarly beast, where Einstein, Heisenberg, and quantum function and effect meet in the street and duel it out.
This is all theory, speculation and this is the deep end of the pool in this particular case.
It isn't really an audio cable at all, it merely resembles one - and is a totally different beast.
This cable design presents a true 'before and after' moment in audio times.
For the first time ever, the transfer of the signal between gear is being handled in the exact way that the actual physics of actual signal demands it be handled.
We have a fluid plasma transfer system handling a fluid plasma signal.
