High End Audio-Gaining Higher Ground?

This is a spin off from a meeting held by audio designers where the primary discussion was about high-end audio and how to get the younger generation interested & involved in high-end audio. One of the speakers mentioned that his son was not the least bit interested in his rig and if something was to happen to him, his son stated it all would be put up for sale on Ebay.

I thought it would be interesting to put this discussion forth to this audio community and to get opinions on the above subject. Are audiophiles a dying breed and what could rekindle this hobby for all new generations.