Greatest Songwriter of all time


I was reading the Dylan post and it got me thinking. There are many great songwriters that come to mind, my expertise/knowledge is primarily with rock music. If you could only pick three, what would they be? My vote for best lyrics goes to:

Jim Morrison
Bruce Springsteen
Elvis Costello

Best music goes to:

Mark Knopfler
Stevie Ray Vaughn
Frank Zappa
jeffloistarca
Kate Wolf, Folk Singer. She was a great-singer/writer. Also,
Alan Jay Lerner & Frederick Loewe, & Oscar Hammerstein II.
To be the greatest songwriter of all time, one must be able meet the highest ranking for the following criteria:
1. Write songs with words and melodies that are popular, easily recognizable, and easily sung by masses.
2. Write songs that influence other songwriters or
create a whole new trend in music.
3. Write songs that have a strong influence on society.
4. Write songs that become classics (songs that remain popular for decades or centuries).

While most of the nominations so far are popular, only a handful have met the above criteria. But the question originally proposed was who was the greatest songwriter of all time. OK, OK, let's narrow it to the past century. The clear cut winner in my opinion is George M. Cohan. What other songwriter has received the U.S. Congressional Medal Of Honor for writing songs that positively influenced so many people during both world wars and the depression?
Redwood . . .
Your criteria points to Paul McCartney as much as anyone, doesn't it? Paul was definitely good, but most of his post-Beatles stuff was a bit too bubble-gumish for me.

This brings up another interesting topic. What happens to some songwriters? Do they wake up one day and discover they have lost their creativity? Right now, McCartney (the song writer with more #1 hits than any) couldn't write a good song if his life depended on it and hasn't for the last 20+ years. There are others: Elton John, Dan Fogelberg, etc, etc .

On the other side of the coin, Brian Wilson's, Christopher Cross's, last albums were, in my opinion, their best.
I have looked through this thread and can't find Billy Joel's name...not even once. I find that weird. I know these things are driven as much by personal taste as anything but you'd think once? Well, now it has. I don't know if I would put him in MY top 3 but he is certainly competitive with many of the names in this thread.

anywho...

Beatles music/lyrics/infulence/melody/classics...who could claim more in our lifetime in popular music? How many top 10 hits and classic memorable tunes...too many to number.
Dylan, genius but not popular like Beatles or Elton or Elvis etc. but obviously the musical community thinks he is the beat all to end all
Springsteen -energy/emotion/the story/rock/song

That isn't enough because the creativity of musicians and their unique personalities can't be captured in a one two three...but it is fun thinking about it.

happy listening
cd