I'll watch the entire video later, but for now I can say the introduction of their bass drum pedal in the second decade of the 20th century was the start of the Ludwig Drum Company. They were already one of the three or four major drum companies around, but when their name was seen on the bass drum head of Ringo Starr on The Beatles first Ed Sullivan Show appearance, the Ludwig factory in Chicago had to go into triple-shifts (24 hour production!) to keep up with the demand for their drum sets.
Greatest American Invention that change music forever more: THE BASS DRUM PEDAL
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