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JBL's Marketing Blunder..

This is such a bizarre JBL promo video portraying young women as ditzy airheads...certainly not the way to reach younger blood and expand the customer base.

JBL GOES MODERN!

Here's a retort from the Audioholics channel

JBL Ad portrays Gen Z women as Idiots?!

I suppose JBL will try and do just fine by selling the same things over and over to a shrinking aged male customer base. Good luck JBL!

deep_333
thecarpathian's avatar
thecarpathian
5,033 posts
 

Blunder?

Cleverly focusing on untapped market potential using humor, showcasing new products and explaining how to implement them. Well done!

What a bunch of hubbub over nothing.

Post removed 
baylinor's avatar
baylinor
1,510 posts
 

What up?

Ovi.

Ew.

Woof!

They got it all covered.

 

sophiemia
13 posts
 

I see it as marketing laziness at the expense of 51% of the population.  Or, are they evil geniuses by stirring things up?  I think they could have done better

rumblestrip's avatar
rumblestrip
49 posts
 

There is nothing wrong with that video; it is spot on for the demographic they are marketing to. Yes, that is how people in their 20s and early 30s talk. The fact that this is all in a long 6-minute video is what’s not for that crowd. The different chapters, such as TikTok, Shorts, or Insta Stories, are bang on.

How do I know? I’m a content director for a digital marketing agency and I"m around younger people all the time.

As for JBL is junk. The video is about home theatre, not hi-fi.

Finally, STOP F&KING GATEKEEPING. Let people have their own journey. No one appointed or elected you the master of what is approved or appropriate.

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