You tube hifi influencers. Love them or hate them?

Money for nothing. 

While some reviewers speak the truth, they cannot be 100% trusted because at the end of the day only your own system, room and ears can properly judge a new piece of equipment, regardless of what they say or their experience level.

I may watch occasional reviews. Not to get an opinion of how something sounds, but to learn about the features of a product that I may be interested in.  

I use my own intelligence, experience and ears (period).

You tube hifi influencers. Love them or hate them?

How about, "ignore them"?

I stick with reviewers/influencers with some (or a lot) of technical knowledge.

If I come away from a review having learned something general about the technologies involved, I subscribe to the channel.

Tarun, A British Audiophile, is usually instructive.

I used to like Gutenberg, but now I'm more skeptical. He's mastered a kind of hip, easygoing, Brooklyn-esque patter -- a master showman, who's been plumping products for a long time. I have no doubts he's genuinely smart and an audiophile, but he pushes out so much content that his "excitement routine" ("Today's show is really special!") seems pretty hackneyed. And, TBH, a bit sad. A guy that smart could be spending his time in other ways. Still, who am I to judge?

YouTube today is no different from print magazines of the past. Only the delivery format and frequency have changed. I say this as someone who has been published in both formats over the last 25 years in the automotive and motorsports category.