@bmwalpina You must not be their target market for the $500k speaker. Im not either. Doesnt mean they arent worth it to someone who is.
@roxy54 I think deep must be on tilt.
Borresen Loudspeakers
Had the opportunity to attend the launch event of the Borresen X1 loudspeakers last night in Chicago @nextlevelhifi with @jays_audio_lab. From their M6 at $550k per pair all the way down to the newly launched X1 speakers last night at $5500 your ears will smile. Amazing what a 4.5” driver can do. If you are in the market for any price range speaker about $5,000 and up you have to hear these. Imaging is 3 dimensional, larger than life soundstage and just absolutely stunning performance with a look that will fit any room. This manufacturer out of Denmark really gets it and I don’t care what price point you are looking at these speakers will out perform speakers double the price. If you are buying speakers up to $25k you have to hear their $11k option. The rep for Borresen is hitting all the shows/events over the next several months in the US. Oh, and by the way, I loved the X1 so much I bought the first pair that will ship to me in early March!
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@ghasley your response to me is exactly what all those over priced speaker manufacturer try to "program" us to think. That there is always someone richer than you willing to spend this kind of money, so you better feel lucky that you can afford a "trickle down" version. This $500k pricing is not really about targeting the right market, but how to get noticed, QUICKLY. They are creating a "HALO" product, to quickly get noticed by the entire market. In this era, the more sensational you are, the faster the market recognized you. Once recognized, then they can start the meaningful sales with the so called "trickle down technology, more affordable model". But if they start with the "affordable model", nobody will notice, since there are already way too many new boutique high end speaker manufacturer. If no one notice, then... well they will die before they flourish... I don’t know how you feel, but if you know that someone about to sell you something with 80% mark up... do you still feel good buying it? not to mention, you are just a pawn, part of the scheme so they can become sensational and get noticed... Well... I guess for some people, it’s worth it to be robbed, as long as they also can gain entry to the "sensational club" I can afford buying $500k worth of fine items, I just refused to be rob.
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If I like something and I feel it is worth it to me then I dont particularly care what someone’s margin may or may not be. My time is too precious to worry about those things in the world that are out of my control. I’m not a Borresen customer nor apologist. The only cure for high prices are high prices…they will either sell some or they wont, why get yourself into a lather about it?
While I dont particularly agree with your assessment that I am a pawn for Borresen or any other manufacturer, if I am, they have sure misplayed their chess board. I’m sure Borresen and Ansuz and the rest of the Audio Group Denmark corporate efforts will be fine, it won’t be because of my patronage. I’m sure its fine gear, its just not my thing any more than McIntosh or Focal is.
High end audio is a niche, its fun but it isnt particulary lucrative from a business standpoint. Perhaps those speakers are terrific or perhaps they aren’t…neither you nor I know because neither one of us has heard them. If you are so fearful of being robbed, it might be great to speak to a professional. I don’t recall ever being fearful in a hifi shop. |
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I don’t know what to say, but if you don’t care that you are about to pay 80% margin, when you know that the tangible cost of the item is far far less, then the asking price... then I know, you need to have a session (or multiple sessions) with both financial and mental professional. 🤣 I am not fearful of spending, and not fearful of being robbed because real robbery is illegal, so there is consequences for real robber. But if I know for sure I am going to get legally robbed at a hifi shop, and still willing, even asking to be legally robbed anyway... well... I guess, we just have to disagree in this issue.
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