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Baffled by Pricing Strategy

Over the course of the last two years, I’ve been on here and AudioMart roughly daily.  Like most of us, I always have some items on my Watchlist but I’m especially active looking at the gear in my price point right now.  One oddity that I can’t wrap my head around: Person posts their used gear, it doesn’t sell for months even after lowering the price, and their strategy is to raise the price?!?? People certainly have the right to ask for whatever they want but each time I see this I think to myself “yup, that’ll get it sold…”. From what i can tell, it’s not been in response to manufacturer’s price changes, product scarcity etc…. and it’s not like the community hasn’t seen the previous, lower price.  What’s the logic here?

128x128brewerslaw
curiousjim's avatar
curiousjim
4,199 posts
 

There’s A Sucker Born Every Minute.

P.T. Barnum.

kota1
2,706 posts
 

They need the extra money

styleman
132 posts
 

I've also noticed what the original poster has observed.  There was a listing for an integrated amp, new in box  - which retails price $17K - which had been offered at 11K since at least early 2022.    Aside from the fact that the ad is very snippy in its language with respect to any lower offers, it is still unsold.  So the owner raised the price to $11.5K.  Go figure.

jrbirdman333
105 posts
 

Inverse elasticity of demand. Place a $6.00 sticker on a bottle of wine and people will think it is garbage. Place a $36.00 sticker on the same bottle and suddenly people will take notice, discussing what a fine bouquet it has. 

emergingsoul
950 posts
 

Scared to death to buy anything used? It may work out but what if it doesn’t.

Keep in mind anything you buy retail immediately gets marked down 50% when you trade it in. Maybe you’ll get a little bit more selling it on your own used. Solid-state probably sells better than anything with tubes. Well-known brands do better.

But if you buy an amplifier or heavy preamp and then it requires repair out of warranty good luck.

At least if you buy something new and plan to keep it for a while you’ll be better off in the long run.

Don’t cheap out when you buy something that’s on the pricey side.

Why don’t they sell more used cables? This would be tempting.

Estate sale purchases can be awfully good if you’re lucky

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