You know when you are dealing with a BS company....

thecarpathian think about it: 15% improve of WHAT? How do you DOCUMENT the improvement? How do you MEASURE the improvement. What UNITS are used to measure? What INSTRUMENT or TOOL is used to measure. 

In Kindergarden, they may tolerate "this sound yummi, but this cable sound more yummi" (and that would even be a hard to dispruve statement), and saying this calbe sound "15-2-% more yummi" is BS. And companies who public BS are BS Companies. Which in turn makes ME at least think about how BSy such companies' products are. Unless of course I can buy the product by paying with an amount  "15-20% more than a lot" in an undisclosed currency. 

This thread will be deleted soon as Morrow is an advertiser here. Really doesn’t matter what anyone here thinks of their marketing. It is working look at this thread.

15% better than the lamp chord you are using? 
 

listen I am a Zavfino guy and could care less about the Morrow product just find it distasteful when attacks are made on companies by people who just read ad copy and never tried the product. 
 

The ad says 15% better than lower tier products in their line. Again can you prove this is a false claim? If not you are making slanderous statements.

I have Morrow SP4 speaker cables. What sold me was the description of what goes into their cable design. It was straight forward, made very good sense to my engineering mind, and didn't try to impress with claims of secret magical marketing BS. Even their break in procedure described what I could expect and my experiance during break-in was consistent with what they said would happen. Cables are very neutral, flexible, inexpensive, and made well. Check their website and read the science behind their SSI design theory.

J.Chip

Maybe their statement should say “We wil see a 15-20% increase in our profits with  each level you move up. “

And what is wrong with that?

So, the company you worked for was a nonprofit?

Hell, even the CCP is about profits now.  

No such thing as a free lunch. 

Maybe their statement should say “We wil see a 15-20% increase in our profits with  each level you move up. “