Stratospheric audio gear prices


The more time I have under my belt pursuing quality audio, the more I realize that high audio gear prices have some basis in their quality. Yet there is a limit. When you buy a Ferrari the cost is high, but you can see the money involved in the design and parts. Many would argue that high quality audio gear is similar to the quality and design of a hyper-car. But when you look a the sheer quantity an complexity of this kind of car, there is no piece of audio gear that compares. To me, a piece of audio gear that costs as much as even an inexpensive car is just a manufacturer cashing in because they can. Can you imagine what audio manufacturers would want to charge for a piece of audio gear that was the size and weight of a car? Like $100 million.  I believe it just drives the whole market up and we end up getting a little bit suckered. This is all perhaps a little overstated. I guess I just want to shame audio manufacturers. I do understand that they are not charities, or here for the betterment of mankind. If you are not frustrated by this, good for you.  Here is a quote from a book about marketing. The reference is a victim of link rot. Nevertheless it has common information. 
  

"Premium Pricing

Premium pricing is the practice of keeping the price of a product or service artificially high in order to encourage favorable perceptions among buyers, based solely on the price. The practice is intended to exploit the (not necessarily justifiable) tendency for buyers to assume that expensive items enjoy an exceptional reputation or represent exceptional quality and distinction . A premium pricing strategy involves setting the price of a product higher than similar products . This strategy is sometimes also called skim pricing because it is an attempt to "skim the cream" off the top of the market. It is used to maximize profit in areas where customers are happy to pay more, where there are no substitutes for the product, where there are barriers to entering the market, or when the seller cannot save on costs by producing at a high volume. It is also called image pricing or prestige pricing.

 

Luxury has a psychological association with price premium pricing. The implication for marketing is that consumers are willing to pay more for certain goods and not for others. To the marketer, it means creating a brand equity or value for which the consumer is willing to pay extra. Marketers view luxury as the main factor differentiating a brand in a product category."

Source: Boundless. “Market Share.” Boundless Business Boundless, 26 May. 2016. Retrieved 07 Feb. 2017 from https://www.boundless.com/business/textbooks/boundless-business-textbook/product-and-pricing-strateg...

ericrt
Ha, well you certainly got a rise out of this crowd! In the end, the "educated consumer" makes the wisest decisions. Ergo the rational for this forum, the review industry, brick & mortar stores & dealers, shows, magazines, clubs, ....ya, now you're getting it.
I am convinced that the laughs I get reading the poor english, spelling, grammar, and what-not of these comments are equal to the laughs I get knowing that my ears WERE equal to the best of the best at one time, long ago. Carry on!
If you think audio equip is expensive... check out watches!

The usual suspects Patek & Vacheron as well as the more mainstream brands of mechanical watches can get really stupid high $. Then there are the independent watchmakers $$$

It’s all perceived value and the fact that we keep paying those high prices b
As some have pointed out - It is all relative to the goals of the individual consumer. There are those who find peer brand acceptance more important than enjoying the authentic experience. 

To take the OPs car example - As a consumer are you looking to enjoy the feeling of having your body accelerate through space and time at maximum speed, or do you want to experience the pride of ownership of a Ferrari.

One does not  need a Ferrari to accomplish the first goal. If one were experienced and savvy enough, they could build a car for a fraction of the price capable of producing the same RPMs necessary to create that sought after feeling.

If one's preference was looking to actually owning a Ferrari, the question then becomes which one? One designed and built by Enzo, or one built by the Marlboro Man? In most cases those motivated by peer acceptance don't care as long as it says Ferrari.

Then there is what I identify as the educated consumer - the one that understands the necessary committed Investment needed towards accomplishing the enjoyment of the experience. The Investment made at that level is based on the accountability associated with the brand and its performance.