JBL 4367 shoutiness remedies?

You own one of the smoother horn speakers out there.   You have a 10 band EQ.  You have good electronics.

You many simply not like horns.

You can piss away money on a power conditioner, but that isn't going to do anything.

You can do SOME room treatments, but horns do take some of the room out of it as they are more directional.  Maybe consider some absorption panels behind you, or at the 2nd reflection point actually.

But... you may just not like horns.  

first of all the jbl 4367 are ruthlessly accurate and revealing of source gear however more then that they are just straight up neutral. it is highly likely that you are simply not accustomed to the sharpness in treble which can be accounted for as in increase of midrange energy due to the speakers design. as I said, it is a very flat speaker. it is highly possible your previous speakers had a dip of several dB. most speakers designed today have this. the JBL 4367 do not.


read the user manual how to set them up. 3 feet into the room. 11 feet apart. will give them 2 feet of space from side walls. toe them in to your listening position. ideally sit 11-13 feet away. toe them in more if you sit closer. experiment with toe in and distance from the speaker. personally I like triangle setup, sit equal distance from the speaker. measure length from center of speaker to center of speaker. like I said, 11 feet apart if you set them on the 15 foot side of your room.


this is the best advice youre going to get in the thread. your gear has nothing to do with how the sound you are hearing, its the function of the speaker with your room, and the fact they are much more accurate and revealing then your previous gear (assuming this but most likely true)

good luck and do not under estimate the improvement in sound you can get with proper setup.

get a laser line to help align perfect toe in.

To all who responded, thank you for all the great ideas and suggestions.It is really helpful and humbling. 
There are so many who've taken their time to reply, and it wouldnt be easy to respond to each, although each truly does deserve a thank you for taking the time to make this issue better. 
I was told amps have their own sound, but first and foremost I wanted some power and oomph, and I wouldve preferred 300 wpc..along with reviewed sonic attributes complimenting nass extension smooth and detailed midrange and non fatiguing treble. I've heard of a "McIntosh sound",  and know that have powerful amps, but not sure if the overall sonic signature wod be complimentary to these speakers. The dealer told me my choice of amps was not a good match( his words weren't that polite or refined), and that a Class A tube amp was the only way I would be happy. But I couldn't locate a tube amp that came close to the power output I wanted, ..and to my pocket book, I couldn't afford one.
Comparing my CD player to the Music Choice from my cable box, Music Choice has a much more subdued midrange, and does a better job of keeping the  human voice toned down to the approximate amplitude of the rest of the midrange sounds in the recording.But the tradeoff is that Music Choice programming doesn't have the dynamics of the CDs. 
Based on a couple of suggestions, I will explore sound deadening material too..as long as I can use it and still keep my living room appearing neat and orderly. 
Based on a couple of suggestions,  I've spaced the speakers very close to 11 feet apart and then toed them way in so the horns are not directly aimed at the listeners. That did help attenuate the shoutiness in a way that was easily discernible. May have made the mid bass more pronounced.  Am very pleased for that progress, but still need to employ additional measures.
And before I forget, the speaker cables are Straight Wire Octave ll. 
I've probably used these speakers 20-25 hrs..and 4-6 hours at "like a teenager again" volume levels. So, one person suggested the speakers wont even be broke in yet. I am hoping that indeed that is the case, but from my understanding (or lack of), the horn doesnt really change its sound as much the woofer can as its surrounding becomes more flexible. 
Overall the sound from these speakers is superb, and even though I didnt come close to paying the retail price of $15K, I still spent what I consider a small fortune, and do want to try to optimize their sounds as much as practically possible. 
Again, I did not address or touch on each idea that was presented to me, but please understand I am simply overwhelmed by the number of people who were willing to take time from their own day to help me out with this. 
As Spock said..Live long and prosper.

1 - You need a new dealer. 

2 - I heard those same speakers with Bricasti equipment.  There was nothing "shouty" about the presentation.  The sound was wonderful, engaging and warm.  I'm not particularly a JBL fan but this was special.  I'd experiment with placement before anything else.

Good luck.  You've got great speakers.