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I recently emailed John Atkinson of Stereophile

I was concerned lately by the lack of Class "D" preamps in latest Stereophile Recommended Components listings and e-mailed John Atkinson the editor, who implied that because many newer preamps exceed the Class D limitations and newer preamps simply outperform their older bretheren, this class was currently empty. Which got me thinking: one can purchase a used Conrad Johnson PV10a or a Conrad Johnson PF-2 on this site for around six hundred dollars. Does this mean that Newer preamps in the same basic price range, like the new Parasound Halo which goes for $799 at Audio Advisor "sound better" than vintage gear? Any thoughts?
triumph
corona
132 posts
 
Real audio companies do not waste money running ads in magazines; they use it for research and development.
lrsky
1,118 posts
 
Corona, you make a great philosophical point, sadly, advertisements do make a difference in customer buying habits. The smaller companies have to work much harder to get the attention of the buyers (and reviewers) as the larger companies, which have enormous ad budgets. If we think that the reviewers, for all of their protestations, are not pandering to the larger ad dollars, we are being naive. If only it were as simple, or easy as spending the lion share of the earned profits on r&d we would all have better products in our homes. Good point!!!
herman
2,277 posts
 
Corona, may I venture a guess that you are one of the "real" audio companies who doesn't advertise. If so, why hide behind an anonymous moniker taking pot shots at those who have become successful enough to afford these ads.

If you don't have a dog in the hunt then I apologize. If you do, the ethical thing to do is identify yourself.
corona
132 posts
 
Herman:
I know the people who own thoes "successful" audio companies, the image they portray is often very different from the motivation driving the product.
Moniker; everytime a persons name and a compeny is listed, that's a commercial, i'm not here for that.
onhwy61's avatar
onhwy61
5,291 posts
 
Corona said:

Real audio companies do not waste money running ads in magazines; they use it for research and development.

I could not disagree more. It's a ridiculous statement! Marketing is a key element of any successful business plan. An ad can accomplish many things, but it is also an expression of pride by the manufacturer for their product(s). If you believe in your product, you should have no problem advertising that pride.
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