Count me in as a fan of Zavfino. I'm currently enjoying their interconnects in my system.
I'm one of those souls who suffers from a lack of "sensory gating", meaning I am easily distracted by sounds most people won't ever register in their awareness.
Just because one person can't hear the difference between two or more components doesn't mean those that can are delusional. To think otherwise is plain and simple arrogance.
I do recommend blind A/B comparisons when trying out new components. This helps eliminate a number of biases I may bring to the process, and focuses my attention on the sound of my system.
Good luck on your journey Ortodox.