YouTube Indicates What the Future is For Audiophiles - Interesting Demographics.
Howdy,
I just wanted to share some data from YouTube as I found it quite eye-opening and thought some of you might too.
I've posted a couple vids on YouTube recently and, as some will know, YouTube provides analytics data with every video, which is available to the channel owner.
The first video featured a Krell KSA 80 amp and at the time of writing this there have been 9,500 views:
Female - 0%
Male - 100%
13–17 years 0%
18–24 years 0%
25–34 years 0%
35–44 years 0.9%
45–54 years 13.5%
55–64 years 44.4%
65+ years 41.3%
So, 100% male, and pretty much all of the traffic is from guys 45 years old and above, with 40%+ from guys over 65!!
The second video was a spoof (song) on Audiophiles that was shared a lot and watched by a lot of audiophile spouse, so the stats were slightly different, but not much. At the time of writing, 18,150 views:
Female 2.4%
Male 97.6%
13–17 years 0%
18–24 years 0%
25–34 years 0%
35–44 years 5.9%
45–54 years 18.6%
55–64 years 35.5%
65+ years 40.1%
The video was watched by a few females because it was shared and hit with a slightly younger audience but not by much. For all intents and purposes, the stats are the same for both vids.
Caveat - YouTube tends to attract an older audience and it's tipped up towards males. TikTok would show different results, but I think YouTube is really the platform of choice for most of us, so the data is more pertinent.
Conclusion - we're a dying breed. 40% of us will be dead in a few years and there's not many 'yoots' coming through to replace us.
No real surprise here but we're all blokes - old, fat, sweaty, bearded, and about to kick the proverbial bucket. (Yes, I'm speaking entirely for myself).
Do you think there's more that manufacturers, dealers, reviewers etc. should be doing, or is it just the inevitable playing out?
Thoughts?
Here's the link to the two vids for reference:
Krell KSA80
The Audiophile Song
Calming?! The music young people listen to has never been calming. My first album was Black Sabbath. The song that turned me into an audiophile was Edgar Winter's Frankenstein. Hardly calming. Nor is it usually thought provoking. You ever listen to rap or pop music? They aren't going to listen to what you like. If I wanted to provoke calmness and thought I'd give them a great book. In the general scheme of things music is just not that important. And this coming from someone who has a lifelong obsession with music and played guitar for almost 40 years. I'd be much happier if my kids were into sports because fitness is way more important for your life than music. Even back in my day, when your choices were three TV channels or audio I could count on half a hand how many of my friends were serious music listeners. If you don't have the gene, you're just not going to be interested in the activity. My brother and I grew up in the same household. I'm obsessed with music and he has zero interest in it. And our father played guitar, violin, banjo and accordion, so we heard music all the time. And I never liked what my father liked. Except for video games the kids today have way more opportunity to benefit from entertainment than I did. They've got an encyclopedia, stereo, documentary source, books and a How-to guide on anything right in their pocket. |
@jssmith I think you know that I was espousing a certain concept relating to parenting in general. One of my favorite bands growing up was Rush. (They still are) I know what loud music is. Raising kids and role models is something for another forum. |
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