YouTube Indicates What the Future is For Audiophiles - Interesting Demographics.


Howdy,

I just wanted to share some data from YouTube as I found it quite eye-opening and thought some of you might too.

I've posted a couple vids on YouTube recently and, as some will know, YouTube provides analytics data with every video, which is available to the channel owner.

The first video featured a Krell KSA 80 amp and at the time of writing this there have been 9,500 views:

Female - 0%
Male - 100%

13–17 years 0%
18–24 years 0%
25–34 years 0%
35–44 years 0.9%
45–54 years 13.5% 
55–64 years 44.4%
65+ years 41.3%

So, 100% male, and pretty much all of the traffic is from guys 45 years old and above, with 40%+ from guys over 65!!

The second video was a spoof (song) on Audiophiles that was shared a lot and watched by a lot of audiophile spouse, so the stats were slightly different, but not much. At the time of writing, 18,150 views:

Female 2.4%
Male 97.6%

13–17 years 0%
18–24 years 0%
25–34 years 0%
35–44 years 5.9%
45–54 years 18.6%
55–64 years 35.5%
65+ years 40.1%

The video was watched by a few females because it was shared and hit with a slightly younger audience but not by much. For all intents and purposes, the stats are the same for both vids.

Caveat - YouTube tends to attract an older audience and it's tipped up towards males. TikTok would show different results, but I think YouTube is really the platform of choice for most of us, so the data is more pertinent. 

Conclusion - we're a dying breed. 40% of us will be dead in a few years and there's not many 'yoots' coming through to replace us.

No real surprise here but we're all blokes - old, fat, sweaty, bearded, and about to kick the proverbial bucket. (Yes, I'm speaking entirely for myself).

Do you think there's more that manufacturers, dealers, reviewers etc. should be doing, or is it just the inevitable playing out?

Thoughts?

Here's the link to the two vids for reference: 
Krell KSA80
The Audiophile Song

128x128rooze

@rooze 

My point and the reason for posting was to discuss what, if anything, could be done differently to attract a younger audience.

Why? They obviously aren't interested. They have too many other sources of entertainment that us old guys didn't have (and with AI that will increase exponentially), so they have no nostalgic connection to audio and no compulsion to sit and stare at two big boxes. So I don't see the reason to try to make them interested when by all empirical and logical evidence there is no chance of that happening. Yeah, I know it can be fun to get other people to share your interests, but maybe we should adapt to sharing theirs. Heck, with all the sources of entertainment out there I hardly listen to music anymore as a primary activity. I'm sitting here typing this while watching a podcast. Yeah, I know if it dies us old guys won't be able to stay on the acquisition syndrome merry-go-round, but that's probably a good thing anyway. There will still be niche companies for the addicted. Heck, there are still companies that sell buggy whips.

@jssmith 

Why? They obviously aren't interested. 

Then we should make them interested. Why? Because it’s good for them. In the same way that reading a book is good for them. With two thirds of kids diagnosed ADHD, perhaps a little less stimulation from video games, TV, phone screens, etc, and something a little more calming, cerebral, thought evoking. Or can’t we show kids the way anymore? Is it all up to them? 

Not enough money to be made to attempt a campaign of any sort to enlighten the youngsters. 

Hey squared80, I would agree with you if you were right. Please tell us about your numerous comparisons between cables which prompted this opinion.

Science my a**.