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YouTube Indicates What the Future is For Audiophiles - Interesting Demographics.

Howdy,

I just wanted to share some data from YouTube as I found it quite eye-opening and thought some of you might too.

I've posted a couple vids on YouTube recently and, as some will know, YouTube provides analytics data with every video, which is available to the channel owner.

The first video featured a Krell KSA 80 amp and at the time of writing this there have been 9,500 views:

Female - 0%
Male - 100%

13–17 years 0%
18–24 years 0%
25–34 years 0%
35–44 years 0.9%
45–54 years 13.5% 
55–64 years 44.4%
65+ years 41.3%

So, 100% male, and pretty much all of the traffic is from guys 45 years old and above, with 40%+ from guys over 65!!

The second video was a spoof (song) on Audiophiles that was shared a lot and watched by a lot of audiophile spouse, so the stats were slightly different, but not much. At the time of writing, 18,150 views:

Female 2.4%
Male 97.6%

13–17 years 0%
18–24 years 0%
25–34 years 0%
35–44 years 5.9%
45–54 years 18.6%
55–64 years 35.5%
65+ years 40.1%

The video was watched by a few females because it was shared and hit with a slightly younger audience but not by much. For all intents and purposes, the stats are the same for both vids.

Caveat - YouTube tends to attract an older audience and it's tipped up towards males. TikTok would show different results, but I think YouTube is really the platform of choice for most of us, so the data is more pertinent. 

Conclusion - we're a dying breed. 40% of us will be dead in a few years and there's not many 'yoots' coming through to replace us.

No real surprise here but we're all blokes - old, fat, sweaty, bearded, and about to kick the proverbial bucket. (Yes, I'm speaking entirely for myself).

Do you think there's more that manufacturers, dealers, reviewers etc. should be doing, or is it just the inevitable playing out?

Thoughts?

Here's the link to the two vids for reference: 
Krell KSA80
The Audiophile Song

rooze

Showing 1 response by yesiam_a_pirate

yesiam_a_pirate's avatar
yesiam_a_pirate
240 posts
 

I had a conversation in Chicago with a representative of a prominent old vacuum tube component company wherein I pointed out that at the show most all the attendees were men with "a touch of gray".  I (what's left of it is gray) asked him (also gray) how this boded for the future of his sales of their 90K amps, etc. Instead of carefully considering a few ideas to reach the younger guys with money he got uppity with me!  I further explained that it was no longer the 70s, 80s or even the early 90s and copping an attitude may have worked when their room was full of excited listeners lined up to buy their fussy tube gear but the fact remained that the universe of available buyers was shrinking rapidly. 

My point: No flexibility, no creativity, and no real plan equals death. Copping an attitude won't solve this reality. 

What's my not-in-the-biz idea?  Make a fantastic sounding integrated piece that drives a set of bookshelf sized speakers (that actually sound good on a book shelf) that costs under 5K.  That would sell IMO.  With all that lovely cash continue to build and sell had made bespoke components that us addicted guys will buy. If the first guy falls in love with music he will matriculate to the high end stuff in time. 

Just my 2 cents. I also prefer French Vanilla ice-cream and you may be a chocolate chunk guy. Just different dudes with different opinions. 

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