I too don't like the Morrow marketing, but then I don't like the marketing at Audioquest either.....or other companies. I do however LOVE my Morrow cables (MA4 RCA and XLR analog cables, and DIG4 RCA 75OHM cables.
I also have those same cables fom Cullen Cables, DH Labs, Zavfino (analog only), and Supra cables; and the Morrow cable holds it own (or betters in some instances) with them all.
Morrow also offers a trade up policy of 60% off the new cables, no matter what level you trade in (I traded MA2s and DIG3 and received 60% off of the MA4 & DIG4s. To me that is just great customer retention.