Several months back I wrestled with this very same idea, thinking that the majority of folks will pass through life never having heard an ultra high-end system. So why not invest in the necessary acoustical space and requisite equipment and open it to the public for a "modest" fee. One could offer different time slots from a one cd session to a full length movie. Even considered structured affairs with limo, dinner, etc. Although such an establishment may well entice a lot of one-time visitors, I suspect repeat business would be virtually nil. I surmised that the general populace, although probably impressed, would not feel the need to incorporate such an experience into their lifestyles. So I wrote it off as a somewhat deranged excuse to get my hands on the killer stuff. But you never know...