World of Mcintosh Lifestyle space

Fine Sounds that recently changed their name to World of Mcintosh has opened up a lifestyle space to showcase their products in N.Y.C. Some of the lines they carry are Mcintosh, Audio Research and Sonus Faber. 

By using this Lifestyle approach to their products do you feel it will alienate some of their traditional customers? Or do you think it will just bring in more customers that would otherwise not have any Involvement with the traditional audio scenario?