That's the problem. They need to free up the licensing so that 20 companies have $10K players out there. I'm still waiting for the software floodgates to open, as that's the key. I'll bet their is more than 1000 cd releases for every one SACD. Software limitations are what's strangling the format, IMHO. If the software market was flooded with even just 50-100 times the new releases, the hardware manufacturers would follow.