SF was recently acquired by Bose. Surprised no one mentioned that as a contributing factor. Bose is a consumer brand with armies of marketers. I would speculate that Bose wants to use SF as an ultra-luxury brand. No easier way to do that than simply increasing prices to target a loftier audience. SF has a wide range of products for many segments, so not much risk in staking a claim at the top of the field.
Why the huge increase in the price of Sonus Farber Amanti G5 speakers.
Just the other day, the G5’s were $36k and now they’re $43k! I’m thinking it’s too soon for it to be tariffs. Is Sonus Farber selling so many pairs that they’re just getting greedy? Whatever the reason, an almost 20% price increase can’t be good for business.