2 things:
If you choose to replace an RCA male plug with an XLR, the convention is that the hot wire into the RCA plug should go to pin2 of the XLR. The "other" signal-carrying wire goes to pin3. Ground and only ground attaches to pin1. But as John Tracy intimated, the shield of a typical RCA-terminated single-ended cable, if used to connect to pin3 (carrying the negative phase), may cause issues in sonic quality. Which I suspect has something to do with why many say that balanced is inferior to SE. If you choose to connect the cartridge in balanced mode, best to have two conductors of equal quality for the plus and minus phases of the signal. It's not hard to make such a cable for yourself.
Maybe that was only one thing, not two.
If you choose to replace an RCA male plug with an XLR, the convention is that the hot wire into the RCA plug should go to pin2 of the XLR. The "other" signal-carrying wire goes to pin3. Ground and only ground attaches to pin1. But as John Tracy intimated, the shield of a typical RCA-terminated single-ended cable, if used to connect to pin3 (carrying the negative phase), may cause issues in sonic quality. Which I suspect has something to do with why many say that balanced is inferior to SE. If you choose to connect the cartridge in balanced mode, best to have two conductors of equal quality for the plus and minus phases of the signal. It's not hard to make such a cable for yourself.
Maybe that was only one thing, not two.