A very commonly held fallacy that something more expensive is better and it's not always the case. In the stereo world, it's riddled with expectation bias and having something more expensive is expected to sound better but products from places like Schiit prove that's not always the case.
Would a pair of $60,000 Magicos sound the same as if they sold direct and were only $35,000? Of course they would but lots of people would say they didn't.