Why is modern pop music today so terrible?

I thank Providence for having let me be born in the '60's. Record labels/producers hired musicians who showed creativity, as opposed to what is now produced-music that will sell and make money-lacking any substantive/enduring quality. 
Though I expect things will eventually change for the better.
B

@stfoth,
A lot of children in China are not only listening to, but playing Classical music- and playing it well.They will probably save this genre from disappearing.
B

@stfoth,
That there are so many talented musicians playing classical music in China and are being recorded should be indicative that the genre is alive an well. 
Though I do agree that the majority of the population is probably listening to something more akin to current popular music, I think the proportion of US kids listening to classical is significantly lower.-Which breaks my heart.
B