Why has focal raised their prices so much on Sopra line


I was looking at the Sopra 2 ,thinking about buying it ,it is a very good speaker it has not changed 
in 5 years thst I can see ,but the price has increased $4,000. Thst sounds like gouging to me ,
from $15 k to $19 k  if thatis thecase  the Wilson Sophia2 is a better speaker for the same price 
as well as night and day better resale value .
audioman58

Showing 1 response by artemus_5

Supply & demand. They were $15k when they came to mkt. Now after they have sold their target #, they understand its popularity and peoples desire to own it. So, they raise the price.
Plus consider this. Sell 5 pr @ $15k= $75k. Sell 4 pr @ $19k =$76k. IOW, more profit. But they also have saved parts & labor on a pr of speakers. When people quit paying the price they will lower it. But they aren't in the business to lose $$$ either. It HAS TO make a profit to survive. So, it becomes a balancing act.