There are those who have an innate drive to delve into subtle auditory exploration with imagination, and there are those who do not. They can be smart, creative, or complex, but if a person is not an 'audio explorer' then no amount of convincing can get them into it. I personally think it is hard wired in the brain.
Why Don't More People Love Audio?
Can anyone explain why high end audio seems to be forever stuck as a cottage industry? Why do my rich friends who absolutely have to have the BEST of everything and wouldn't be caught dead without expensive clothes, watch, car, home, furniture etc. settle for cheap mass produced components stuck away in a closet somewhere? I can hardly afford to go out to dinner, but I wouldn't dream of spending any less on audio or music.