2. misc-audio
  3. 174908-159065

Why dealers disparage certain products?

Full disclosure...I've been an executive in the consumer electronics business for over 50 years. From small one man "on campus" HiFi sales, to Radio Shack franchise, to a 12 store pure HiFi chain to a 240 store publicly traded HiFi chain.

There are three reasons a dealer will disparage products:

#1...Some other dealer in the area already has the product and supports it. 

#2...The dealer could not get a line of credit for the product and doesn't have the finances to stock and sell the product. And/Or the manufacturer requires a substantial financial commitment.

#3...He/She is an honest dealer and actually auditioned the product and decided to offer an alternative

 

(Rule #1 in retail sales....NEVER disparage a competitor or other products.....NEVER!)

 

rbertalotto

Showing 2 responses by hilde45

hilde45's avatar
hilde45
4,820 posts
 

@dinov So, you’re fanning some flames on me, but that’s not what I did, which was clearly explained in the OP and in subsequent emails from me. What you're doing is uncool and could easily be done to you. You don't want that, and neither do I.

hilde45's avatar
hilde45
4,820 posts
 

Thanks to those who can read. A youtube post to thousands of people about audio is of interest to...audio hobbyists! Surprise! I was invoked in this thread to be attacked for...bringing a video to light? To ask if others agree or disagree with some pretty strong comments about McIntosh and other brands? Oh, the horror! People who can reason don’t worry about a little back and forth. Those who can’t reason jump up at the kids table to say "Don’t be mean!" "Mom and Dad stop fighting!" "Why do you have to bash?" Man up.

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