Why can you buy a car at dealer Invoice but audio


Equipment you have to pay retail and if the dealers in a decent mood he might give you 10-15% off.
taters

Showing 3 responses by jmcgrogan2

Seriously Taters? You've been an Audiogon member for over 10 years and you can't find a dealer who will give you more than 10-15% off of list???
Huh.....they must all be after me. ;)
+1 Drubin, that's pretty standard across any industry. A $1000 item cost about $200 to manufacture, $100 goes to R&D, $200 goes to marketing and advertising, $100 goes into retained earnings or gasp profit. After all, there has to some incentive to run a business, doesn't there? The 40% breaks out pretty much like Jea48 describes.

Taters, go to a local Community College and take Business 101.

Taters, I get 30%-50% off list from various internet dealers. Sorry, I don't kiss and tell. Yea, so I have to deal with the manufacturer direct with any warranty issues, I'm a big boy, I can handle that. I don't need to pay a middle man to handle those chores for me. If I did need the middle man, I wouldn't whine about having to pay for his services. Pay the man!
LOL! The wild card.....cables and power cords. That 40% is an average, not a standard, depending on manufacturer.