Why can't more high end make an all purpose DVD player??

I have heard a great deal about Mark Levinson, for example, working on a high-end universal player. My suspiciion is that they want to make sure it's worthy of the Mark Levinson marque before they release it into the marketplace, whereas Apex doesn't have to worry about such high expectations.

Technology is changing at a fast pace with no real market guarentee and abundance of software to support the high cost for small high end manufactures. Many high end pieces are produced in limited quanities with great cost to design and market. Along with very few techs capable of designing such new digital technologies. It took Classe years to design, produce and market a DVD player with technology no better or even not as good than a 1st generation Sony 7000. Sony has a large base of techs and designers with the ability and resources to design, produce and market new technology. Don't think that just because Sony or Pioneer etc is a mass market company that their top end products are not going to be as good or better than a new digital products by most high end manufactures. High end may make a better looking face plate or use larger power supplies or more expensive caps etc but they just can't match what it takes to bring new technology to market.

Is there any more info on this player? Does apex have a website? These universal players could be very interesting. But at present they are quite expensive......thanks for the info, bluenose