Why Are We Breaking Our Brains?


A master sommelier takes a sip of red wine, swishes it around a bit, pauses, ponders, and then announces: “…. It’s from a mountainous region … probably Argentina … Catena Zapata Argentina Malbec 2020.” Another sommelier at a fine eating establishment in a major city is asked: “What would you pair with shrimp?” The sommelier hesitates for a moment then asks the diners: “What shrimp dish are you ordering?” The sommelier knows the pairing depends on whether the shrimp is briny, crisp, sweet, or meaty. Or some other “house specialty” not mentioned here. The sommelier can probably give good examples of $10 wines and bad examples of $100 wines. And why a good $100 wine is worth … one hundred dollars.

Sommeliers do not have a master’s degree in biochemistry. And no one from the scientific world is attempting to humiliate them in public forums for “claiming to know more than a little bit about wines” with no scientific basis to back them up. No one is shouting “confirmation bias” when the “somm” claims that high end wines are better than cheap wines, and well worth the money.

Yet, guys and gals with decades of involvement in high performance audio who claim to “hear differences” in various elements introduced into audio chain are pulled thru a gauntlet of scientific scrutiny, often with a great deal of fanfare and personal invalidation. Why is there not a process for “musical discovery” for seasoned audiophiles, and a certification process? Evaluator: “Okay, I’m going to change something in the system. Tell me what you hear. The options are interconnect upgrade, anti-skate calibration, removal of acoustical materials, or change in bitrate. Choose one.”

How can those with pretty “sensitive antennas” and years of hands (and, ears) on good gear convince the technical world that they are actually qualified to hear what they are hearing?

Why is it viewed as an inferior process for seasoned professionals to just listen, "swish" it around in their brains for a bit, and comment?

waytoomuchstuff

Showing 1 response by bruce19

@waytoomuchstuff 

your analogy breaks down rather quickly, as several people have noted already. Blind tasting is central to wine judging. Has been always will be. Professional sommeliers, are tested and accredited using this method. Winemaking is totally supported by science and in turn has invested heavily in research. you can get a degree in oenology from prestigious, land-grant universities in the US. The wine industry knows very precisely what makes a good wine and how to measure it. The trick is in producing it, and that in a large part is due to weather and its variability.  of course, like hi-fi, there is the marketing and the wordsmithing, and the romance, which is essential to the enterprise. Without the Romance of wine it becomes just another form of alcohol, which is a known carcinogen, muscle toxin , and intoxicant. We know these things too also courtesy of science. so, I think you will agree there are large and very significant differences between the very large wine industry, and the rather small industry around hi-fi.