I managed in the auto components sector for many years. The money is in OEM. When I was with Delphi, we had a relationship with BOSE and Sonigistix (Monsoon audio). Back then, the premium system were just speakers while we (delphi) built the head units (or we sub contracted to Pioneer), amps, etc. BOSE would provide Powered speakers which would be hooked up to a standard head unit (GM Cars). The 1999 Corvette I owned had the same head unit found in a Chevy Lumina with powered BOSE speakers.
Nowadays, I'm not certain how everything is done.