Why are equipment racks so expensive?


I periodically look through the racks in the sales section and I cannot get over just how darn pricey those things are.  I don't get it.  

I mean I see racks that cost 1, 2 or even 3K.  Really?

I've currently got two Ikea end tables stacked (not the Lack but some other ones) and they work rather well but sometimes I look just to see what's available.  I see the prices.  Then I'm back to being happy with what I've got.

So...why the prices?
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Showing 1 response by dtrandall

There is also an ugly truth to face. Audiophiles, as a group, are fools with money. We may be individually knowledgeable, discerning and frugal but as a collective we are drunken sailors looking to shell out for the next thrill…and manufacturers know it.

I could take a $200 wooden rack, screw a big heavy fishing weight to the bottom that “neutralizes EM radiation”, coat it in a proprietary blend of “anti-resonance” varnish, and then add detailed instructions about how to calculate the proper “toe in” for your rack to experience “improved audio dispersion” and suddenly, I’ve got a $4000 rack, happily on sale for $3495. And sadly, not only would it sell, but I wouldn’t have to look far to find a willing enthusiast to give me a testimonial about the truly amazing improvements my state of the art rack has made to their system. 

Im not saying real science can’t help build a better audio rack. I’m not saying sonic differences don’t exist. What Im saying is that we all want to believe, and that basic desire fuels a lot of hyperbole and industry deception on which we secretly feed, even as we critique, debunk and argue.