I have a Naim system in my home. I have a ND5 XS in my listening room linked to my preamp. I have Muso QB 2s in each bedroom and a Muso 2 in my great room. All is WiFi enabled and Naim app has native Qobuz among other streaming sources. Similar to Sonos and Bluesound I can play music in one room, all rooms or anything in between. The Naim speakers sound great (better than Sonos in my humble opinion and I've listened to Sonos a lot). They are also beautiful speakers only bested in appearance (again my opinion) by the Sonus Faber Omnia.
The setup has been reliable as well with only connection issues when a speaker(s) has a firmware update.
It is certainly a more expensive setup than Sonos or Bluesound, but the appearance and sound is worth it to me.