Same mechanism. Neural adaptation and it is a common source of bias in long term even more than with A/B comparisons.
I recall a study done at a hifi show. Subjects made a blind preference choice between two options (speaker vs. speaker, or tube amp vs. SS) in a level-balanced setup. In every two-way test, the subjects preferred the second choice, regardless of what it was.
Kal
I recall a study done at a hifi show. Subjects made a blind preference choice between two options (speaker vs. speaker, or tube amp vs. SS) in a level-balanced setup. In every two-way test, the subjects preferred the second choice, regardless of what it was.
Kal