What's with all the new colored vinyl?

I'm comfortable with traditional things; they're usually the way they are for a good reason. Underwear should be white and vinyl should be black. I have to say I am not a fan of all the new colored records, especially clear and the color-splashed ones. I find them distracting and its hard to see dust and contaminants from my old eyes. Are the any advantages to them, besides marketing them as "rare editions" , that I am missing?