What's with all the new colored vinyl?

The Vinyl Me Please (VMP) label does most of its’ reissues in colored PVC, and has many of them pressed at QRP (Quality Record Pressings), Chad Kassem’s in-house Analogue Productions plant. When Doug Sax of The Mastering Lab fame passed away, Kassem bought all The Labs equipment and had it shipped to QRP, where it is now used to make LP’s as good as the world has ever seen and heard.

On their way to me as I type this are two titles from the recent Record Store Day event, both pressed on colored PVC: The Everly Brothers collection entitled Hey Doll Baby, and the Del Shannon album Rock On!, produced by Jeff Lynne and Mike Campbell. Both titles appeal to older buyers, so why it was decided to press them in color mystifies me.

The colored PVC craze/fad strikes me as a childish/girlie kinda thing. But some LP’s are available only that way, so if you want the music on LP you have to accept it. Some colored LP’s are noisy, but that’s not because of the color, but rather the low standards of the pressing plant(s).

The one exception is the "super vinyl" being used by Analogue Productions and MoFi in their premium pressings. It is a new carbon-free PVC, Analogue productions using Clarity brand PVC, MoFi their own version of same. The lack of color (the LP’s look like translucent skim milk) makes seeing the LP surface and any dust difficult, but has the potential to produce a very low-noise LP. But again, doesn’t guarantee it; some of the early AP pressings of their recent Kind Of Blue suffered from excess noise. AP replaced all bought noisy copies with later, quiet pressings.

MoFi did a very limited pressing (only 1,000 copies) of Dylan’s Desire on Super Vinyl, and owners (not I, unfortunately ;-) report it sounds considerably better than original Columbia pressings. Is that because of the carbon-free PVC, the MoFi mastering/plating/pressing, or both?

@aewarren: Have you tried any of the Speaker’s Corner LP’s? SC is a German company, and I have about a half dozen of their excellent LP’s. They offer titles in all genres, from Classical to Blues. One of my favorite audiophile reissue labels.