I have as well...using a wealth of information synthesized over the years and well documented from various sources.
I agree based on experience its fruitless to focus on gear alone without first a focus on integrating the gear into the room properly, starting with the speakers. Lots of proven references for that and many services available to do it for you right if in doubt, if you can afford it. It has made a night and day difference for me. Acoustics are 90% of the battle.