What is the first thing you do when you unwrap a new vinyl record?

I return it for the same title on CD so I don't have to jump through all the hoops described above.

Seems to me, I'd better invest in an ultrasonic cleaning machine.  Thoughts, anyone?

You won't regret it, though many of us use a vacuum machine of some sort before the U/S. But anything is better than nothing when it comes to cleaning records.