What is the average dealer mark up?


What is an "average" mark up on quality or high end audio gear? I realize that there are many manufacturers who force dealers to hold this tight and not disclose, but surely without naming specific manufacturers there are some here that do in fact know the mark up.

Let the fun begin!
128x128badger_erich

Showing 5 responses by mapman

Well I don’t hear any riots so people clearly don’t care about your margins much like your products.
The "high end" tweak hawkers will never disclose their margins.  People would riot.
BS that markup on cables accessories, and tweaks is similar to electronics and speakers. That is where the big margins have always lived and where it is taken to the limits in "High End Audio" anywhere by those who can.

When I was in retail, we were trained to always make sure people had the accessories they needed like speaker wire because that is where the money was made.

Also teh markup on speakers was typically much higher than the markup on electronics. That was for popular brands that sold many units. With exclusive boutique brands, one can be certain the markup is higher in general because that is the only way to stay in business selling few units.
It ranges from what you would find at high volume Walmart to that you would find in a low volume, high overhead, exclusive Soho boutique (pre-pandemic).

I like my hifi vendors somewhere in the middle.