I have never cared and highly likely I never will care how a speaker measures. For that matter I have never bothered to investigate how well a speaker measures. The only measurement I care about is how does it sound to me. If I can't audition a speaker I will not buy that speaker.
What if a high end speaker measures really badly?
You know, it's true that I feel listening is more important than measurements and that it's generally difficult to really tie together measurements with pleasure. Below 0.05% THD do I care? No I do not. I really don't care. The number tells me nothing about whether I'd like the amp more or not anymore.
In this one memorable review for the Alta Audio Adam speaker, I really felt shivers go up my spine when I looked at the measurements, especially at ~$20kUSD. This looks like an absolute hot mess. Does it sound this bad though? I certainly don't have the $20K to test that out myself. What do you all think?