Since becomming interested in audio in the late Sixties, there have been a few examples of audio companies advertising in the mainstream media. I remember Marantz doing a tv commercial during the heyday of the receiver (mid-late 70's). AR (Acoustic Research) advertised in the Sunday New York Times Magazine and in other tony periodicals. KLH did likewise. I think JBL did a tv ad when its L-100 was a market leader. There's probably more. Can anyone offer examples?
What High End Manufacturers Could Learn From Bose
In the high end community Bose gets no respect. The fact is they don't deserve our respect - Bose does not make a particularly good sounding product and they're over priced. Yet at the same time, there is much the high end could learn from Bose. The concept is marketing. Bose knows how to sell hi-fi equipment. Open up a general interest national magazine and there's a prominent ad for Bose. How many high end manufacturers have ever run television ads? Bose has. Bose once sent me an unsolicited videotape ad thru the mail. Finally, Bose even has retail outlets. What a concept, actually spending money to make people awear of your product with the hope that they will buy it.
My question is why doesn't Martin-Logan, Krell or Harman (Revel, Levinson, etc) embark upon similar marketing efforts? The future of high fidelity sound reproduction will be for those companies that grab it. Right now, Bose is grabbing for that future. Will any high end companies step up to the plate and challenge?
My question is why doesn't Martin-Logan, Krell or Harman (Revel, Levinson, etc) embark upon similar marketing efforts? The future of high fidelity sound reproduction will be for those companies that grab it. Right now, Bose is grabbing for that future. Will any high end companies step up to the plate and challenge?