"Shadorne, you put that plasma in a brightly lighted room(natural daylight)and you're right there's no contest, the LCD wins every time."
Agree with that which is why I got two (lowly 60 Hz refresh rate) TVs. The plasma goes in our darkish master bedroom and the LCD goes in the almost floor to ceiling/wall to wall windows living room. Love 'em both for different reasons - kind of like tube vs SS or LPs vs vinyl.
I will add that I am so happy not to be a videophile: noise, jaggies, motion blur, rainbows, low contrast, under/over color saturation, none of it bothers me in the least. Thank you Lord, oh, thank you!