It's interesting how some of my friends sit down and listen and they still don't get it. Occasionally, a friend will sit and you play something he or she has heard hundreds of times and you can see it happening. They are hearing that song for the first time. They are amazed by the depth and width of the sound stage. Drawn in by the bass beat and clear mid range and detailed highs. Sometimes startled by the clarity and realism of the lead singer. I love it when they get it. It gives us one more thing to talk about!