What brand is most recognized by non-audiophiles?

The ones that make A/V gear.

That and Apple and then bose.

Then whatever else they sell at Best Buy these days.

All the rest don't even register.

Yeah, whatever is sold in cars and luxury cars also probably has good buzz.

JBL came in my Avalon.

I have Alpine in my 4runner.

I had fantastic Nakamichi gear in my car once. BEst sounding car audio I have had by far.

I hear commercial Bose setups that make me think there is possibilities still there for good home audio, but most home audio Bose stuff I hear tends to be well sub-par.

I think there are ways one could make a good sounding home system with Bose stuff these days, but most that might have the interest and knowledge needed to give it a fair try probably end up elsewhere first.

There is a Bose store in a nearby mall last time I checked a couple years back. I went in looking for a good Bose 2-channel sound benchmark but there was nothing set up there that even gave it a decent attempt as I recall having seen and heard in similar Bose stores in years prior.

Bottom line is Bose has little interest in marketing traditional 2 channel home audio products these days. Too much money made elsewhere! Not to say Bose might not deliver good sound still if someone really tried. Bose definitely knows how to run a successful business built around sound. The numbers would indicate perhaps they know how to do this better than anyone. THey just don't give a hoot about traditional audiophiles. They tend to be more forward thinking and targeting the masses in regards to their products.