The quickest way for the market to adopt hi def DVDs would have been for all studios to produce in both formats.
I'm not sure this is true. If this forum is any indication, many people are waiting for the "war" to end before they buy a high def player. IMHO, having one format will reduce confusion and mass adoption will come much quicker. My guess is that many manufacturers will begin producing players once a format is finalized which should drive prices down. Getting inexpensive players into Wal-Mart and the like is the key.