75 percent of folks going into a retail store do not plan on buying in the moment. Further, hobby stores, which for most audio is, thrives on the culture in nature's and creates, which means creating relationships with like minded folks while discussing music and equipment. The person who frequents shop to shoot the breeze, talk music, equipment and to listen to reference systems they may not be able to afford build a reciprocating relationship with the merchant that leads to future sales and sales referral.
The merchant who wants you to buy now or leave is just pushing boxes and ultimately doing the community a disservice. This person needs to open a grocery store or gas station.
Anyone who has been in the expendable income retail understands this and uses it to their advantage. Every satisfied customer leads to more....a turned off potential customer leads to a loss of future revenue exponentially.
The merchant who wants you to buy now or leave is just pushing boxes and ultimately doing the community a disservice. This person needs to open a grocery store or gas station.
Anyone who has been in the expendable income retail understands this and uses it to their advantage. Every satisfied customer leads to more....a turned off potential customer leads to a loss of future revenue exponentially.