"Excitement" may be the operative word here, as mentioned above that would indicate an artificial emphasis somewhere that creates the illusion of more/better when being compared in a store to a more neutral and correct sound. This can be easily perceived at first as lacking something but the rightness and accuracy of the sound establishes itself over time as being far preferrable. When you have had the chance to hear neutral products anything that isn't doesn't sound very good anymore, this goes for wire and components as well.
It's pretty hard to determine a "best", it's about finding a sound you like, just pay close attention to what was used for electronics and wire because you may not get the sound that captivated you in a showroom with an entirely different system.
In response to Dawgbyte's Green Mountain reference the Meadowlark Blue Heron 2's are in that category of "best" under $20k, they do well when compared to Eggleston Andras (the Diamonds) Von Schweikert's $14k model, and the Vandersteen 5A's. There are a lot of great speakers out there, and the electronics and wire will determine what you get out of them.
I have taken VR-4's in trade for Blue Heron 2's because I was able to illustrate the difference between perfect tonal balance and accuracy against something that isn't as well balanced. I wanted the chance to live with the upgraded VR-4s so that I could get a better feel for what they are doing over a period of time. They are enjoyable as soon as I give myself a week of running them to get used to them, but switching back to the Blue Herons was like coming home to the way it should be with no acclimation period. Somehow I don't trust anything you have to get used to, can you say BOSE?
It's pretty hard to determine a "best", it's about finding a sound you like, just pay close attention to what was used for electronics and wire because you may not get the sound that captivated you in a showroom with an entirely different system.
In response to Dawgbyte's Green Mountain reference the Meadowlark Blue Heron 2's are in that category of "best" under $20k, they do well when compared to Eggleston Andras (the Diamonds) Von Schweikert's $14k model, and the Vandersteen 5A's. There are a lot of great speakers out there, and the electronics and wire will determine what you get out of them.
I have taken VR-4's in trade for Blue Heron 2's because I was able to illustrate the difference between perfect tonal balance and accuracy against something that isn't as well balanced. I wanted the chance to live with the upgraded VR-4s so that I could get a better feel for what they are doing over a period of time. They are enjoyable as soon as I give myself a week of running them to get used to them, but switching back to the Blue Herons was like coming home to the way it should be with no acclimation period. Somehow I don't trust anything you have to get used to, can you say BOSE?