Viva, no longer a fan


Viva as a company has decided to abandon the audiophiles who engage in the used market.  I heard that the had implemented new transformers in there amps.  I emailed them directly 3 times over a 2 week period with no reply.  Finally I called and the knew who I was by name, surprised I was then told that the US importer would be contacting me.  Here is the mail exchange:

From: John Krupa
Date: September 21, 2016 at 7:04:52 PM EDT
To: support@vivaaudio
Subject: Fwd: Viva Audio

Totally what I did not expect!!! I was primarily looking to upgrade them to the new Quattro status as I understand there was an big transformer upgrade that I was willing do in addition to the voltage change. After the Bob Clarke email I was taken back and responded how I felt. I really am no longer interested in Viva as a company to do business with if that is the case and will blog the copy of this email to the various sites.


From: John Krupa 
Date: September 21, 2016 at 2:08:37 AM EDT
To: Bob Clarke
Subject: Re: Viva Audio

The Verona's are at my Girlfriends house in Manchester. I heard there was a new Transformer upgrade in the Quattro series, hence my interest. I have over $300k invested in my system and I have Sola CVS transformers providing both voltages hence it was only for convenience sake. Upgrades are and have been part of this industry that I have been a part of for over 40 years since I started in this hobby. Name the manufacturer and it hasn't been a problem. Upgrading from. Mk1 to a Mk2 or an SE upgrade. Weather it be BAT, YG, Plinius, Ayre, the list goes on and on, It's a shame that a manufacturer acts in such a petty way. I will make sure that I share this email on all the sites that I am a part of! It's funny but this I believe reduces the brands appeal and will drive down its resale valve hence the initial desire to purchase in the first place. This is an email I would have expected from a "name deleted" type. Now I guess Viva! No longer a fan!


On Sep 20, 2016, at 12:02 PM, Bob Clarke wrote:

Dear Mr. Krupa,

Viva Audio has asked me to respond to your request regarding voltage changes and upgrades for Viva Verona amplifiers and Linea linestage. Viva no longer services equipment purchased on the used market from anyone that is not an authorized Viva dealer. They do not make voltage changes, in order to discourage grey-market international sales. I would recommend using a high-quality, high-current step-down transformer, which, besides allowing the use of a European voltage product, will also have the beneficial effects that isolation transformers provide.

Best regards,
Bob Clarke
Profundo


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Showing 8 responses by michaela

@Charles: I think in those circumstances, they should have a problem not with an eventual end user, but rather with their dealers. If they only sell to authorized dealers and they track their serial numbers, they will know exactly what dealer that unit was shipped to. If that dealer sells it in a manner that doesn’t equate with their rules, and thus those become units become grey market goods; who should suffer, that dealer or a subsequent end user? I am assuming that all of the units leaving the factory only go to authorized dealers and distributors so the goods don’t start off as grey market. Viva is making a user suffer for a dealer’s unsavory sale.
Mike
soundsrealaudio - you posed the question: 'Should the dealer or manufacture offer the same degree of service to that person and at that same "reasonable price." I think not". I think I have to disagree. The manufacturer should support its product to anyone. They aren't losing anything by doing it, they are actually gaining a sale. They will still make money by doing the repairs and they will make a user very happy. Especially for those users who cannot currently afford their new gear, in a few years, maybe that user can now afford to buy it new and remembering the goodwill of that manufacturer, that user may someday buy new. The manufacturer has now expanded its customer base instead of getting negative publicity like Viva is doing here. Being in business a lot of years, I have learned it is best not to burn any bridges, you never what effect its going to have.
@Whart - then the manufacturer needs better control of its distributors and dealers to avoid the products becoming grey market. Their issue is with their people, it shouldn't be with the people who use the products.
The OP wasn't asking for free service, he was willing to pay for the upgrade. Whart is correct if you are asking for warranty service. In the this case, however, the OP wasn't asking for that, he was willing to pay for the upgrade. There's a big difference.
@whart - an advertisement in a print magazine - you are dating yourself there! But, I do remember those days very fondly :) - all good points, I just don’t understand their stance, just seems to me like Daveyf says, it’s just poor business practice to turn away a paying customer. I will not consider them for a purchase.
I have to disagree with the notion that manufacturers shouldn't service grey market goods. The manufacturers make the product and ship it to either one of their own distributors or dealers. If a distributor or dealer then turns around, and against their agreement with the manufacturer, sells it in a manner they were not supposed to, thus creating a grey market product, the manufacturer should take it up with that dealer or distributor. With serial number tracking, they should know exactly which distributor or dealer created the problem and if they have a beef, take it out on the distributor or dealer, not on an innocent purchaser down the line with no knowledge of the problem.