Vinyl playback - lack of bass?

Alright, hopefully this isn't a dumb question.

I split my audio listening between analog and digital. Both setups use the same preamp/amp/speakers etc. I noticed that when listening to records, there isn't as much pronounced bass vs lets say when listening to tidal/qobuz. I'm wondering if its my phono that might have a lack of bass? or is it because my cartridge hasn't fully broken in yet? For fun , I connected my sub when I switched to side 2 yesterday, it helped pronounce the bass a bit more as I elevated the volume on the sub. But nothing crazy. but was decent enough. 

Besides that, everything sounds fantastic and great on LP vs digital. Also, to mention, lately have been playing some older original rock records. I should try popping in a newer record for fun to see if it makes a difference (most likely not analog sourced of course). or I can try the new Black Sabbath Rhino release.

Setup - analog - rega p6 w/ ania cartridge (only 30 hours on the cartridge so far). Phono - Moon 310lp. 

Digital - moon 280d mind2 w/ dac

Rest - Preamp Moon 740p, amp pass labs x250.8 , speakers Sonus Faber Olympica III