I was in a similar situation, having hardly played records after CDs came out.
Thanks to this forum, I discovered the bible on how to clean records. It is PACVR-3rd-Edition - Precision Aqueous Cleaning of: Vinyl Records.
Like the bible, at 192 pages it is pretty lengthy. But unlike the bible, the author Neil Antin is still alive and is active on this forum!
What I have distilled from this is that
- newer line contact stylus profiles read information from parts of the groove walls that have not been 'worn out' by older stylus shapes
- ultrasonic cleaning is the best way to dig contaminants from deep in the groove
- most contamination is far too small to see with visible light and most people do not have access to electron microscopes
So I bought a Chinese ultrasonic record cleaner for less than A$300 and use it once on all my records, old or new. Polysorbate 20 is the 'detergent' and I use water passed through a Brita ion-exchange filter. Then I rinse the records using a very dilute mix of Ilfoton photographic wetting agent and let them air dry on the rack that came with the machine.
I replace the inner sleeves with Japanese Nagaoka anti-static sleeves.
Before playing any side, I use an AudioQuest carbon fibre anti-static record brush just in case there is any dust.
After switching to this regime, my stylus stays clean far longer. When it needs cleaning, I use Audio Technica stylus cleaning fluid brushed from the rear (my main cartridge is an Audio Technica with a Micro-line stylus). I follow up by lowering the stylus a couple of times into a gel pad which is a purpose built alternative to clay - the DS Audio ST-50 stylus cleaner.
The bottom line is that most of the old pops and crackles have audibly disappeared though nothing can remove scratches. I believe static electricity is the biggest cause of surface noise and water is an excellent way of discharging static. I also think static charges are created in the groove when it is rubbed by a diamond stylus. Charged particles of dust are attracted and stick incredibly firmly - the inverse square law of attraction applies.
I sometimes use the carbon fibre brush after playing a side, especially if I see any dust. And I do use a dust cover while playing.